FURLA’S INFLIGHT COLLECTION GOES GLOBAL

Due to increasing demand, premium accessories brand Furla is now offering its global collection to airlines. The current exclusive in-flight collection will continue where listed.

‘ANA – through ISG – asked us whether they could list the Tribe Small Shopper in Papaya and Selene in Toni Vaniglia from the global collection, the items have been such a success that ANA have decided to list again from the AW13 collection with Elizabeth M Hobo in Bouganville/Onyx, Piper Lux M Top Handle in Burro and Classic M Trifold in Mohair, Diamante XL Billfold in Sigaro and Olimpia Pashmina in Speed.

In view of our success with the global collection with ANA we decided to extend the offer to all airlines,’ says Furla director of travel retail Gerry Munday. ‘Apart from widening the range that is available for direct inflight sales, it also gives more scope for home delivery programs where larger bags can be offered.’

EVA Air, through St Doras Enterprises, has followed suit and this season is offering the reversible Tribe Shopper in Siberian/Electric, along with the Zizi Siberian Pochette.

KLM is now listing the clutch/purse in red through newly created SkyLink.

‘We’re hoping to further expand our in-flight business here this week,’ continues Gerry Munday. ‘I’d like to take this opportunity to thank our various agencies for the great work they’re doing for the Furla brand.’

Press enquiries: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org

May 2013