Monday 3 June 2013

Perfetti Van Melle adds to Mentos range


Perfetti Van Melle GTR are pleased to announce two new additions to its Mentos Gum range of chewing gum, Mentos Gum Sweet Mint White and Green Mint White.




The two flavours with a dental approach are an expansion of the proven successful range that is already widely distributed. The new additions are perfect for impulse purchasing at the cast till point. They are packed in the same recognisable and unique bottle that is eye-catching to the traveller and easy to bring on their journey.

These new travel retail exclusive Mentos contain 65 dragees and are sugarfree, appealing to the more health conscious passenger. They will be displayed on a Mentos Gum Bottle Slimwheel display and a Mentos Gum Bottle rack display for maximum visibility.

We are delighted to be expanding our Mentos range of chewing gums,” says Susan de Vree, PVM Travel Retail Director. “With the unique packaging and visibility tools at our disposal, we expect these to be a huge hit when they hit duty free stores in July.”

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